Insights
Practical ideas on software and automation
What we learn while building our products and our clients’ systems.
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AI
How Should a Small or Medium Business Start With AI? A Practical Guide for 2026
Your business doesn't need a grand AI strategy to get started. It needs one clear process, a time-boxed pilot and a number to measure. Here's a practical guide grounded in the latest research.
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AI
Arabic and AI in 2026: From Egypt's Karnak to the Region's Models
2026 was a notable year for Arabic in AI: Egypt launched its national Karnak model and the region built models of its own. Dialects are still a real challenge, though. Here's what that means for businesses.
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AI
AI Customer Service on WhatsApp in 2026: What Changed in the Rules and Pricing
WhatsApp is the region's top channel for talking to customers, and 2026 brought important changes to its pricing and to the rules for AI on the platform. Here's what to know before you build AI-powered support.
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AI
AI Agents in Business: From Bots That Answer to Systems That Act
Everyone is talking about AI agents, but the numbers show few companies have scaled them. Here's what separates an agent from a chatbot, where agents work, and how to start without taking on unnecessary risk.
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AI
AI in 2026: What Actually Changed, and What It Means for Your Business
2026 wasn't the year of one stunning model. It was the year AI's capabilities and costs shifted. Here are the biggest changes in plain language, and what each means for a small or medium business.
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AI
Anthropic's Claude for Startups: What It Offers and How to Prepare for the Next Cohort
Anthropic has paused applications to its startup program after the current cohort filled up. Here's what the program actually offers, who it suits, and how to get your company ready for the next cohort.
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